Insights

Notes on building systems that work.

Practical guides on AI, automation, websites and software, written from the work we do every day.

AI & automation4 October 20267 min read

Five signs your business is ready for AI automation

AI pays off when it removes real, repeated work. Here is how to spot that work in your own business.

AI & automation4 October 20267 min read

Your customers already message you on WhatsApp. Here is how to answer them in seconds, day and night, and still sound like you.

Websites4 October 20267 min read

Three good ways to build a business website, and the questions that tell you which one fits.

Websites4 October 20267 min read

Every second a page takes to load is a chance for a customer to leave. Here is how to find out where yours stands, and what to fix first.

Custom software4 October 20268 min read

Customers pay the way they are used to paying. Here is how to offer the right methods in each region without building three different checkouts.

Marketing & growth4 October 20267 min read

When someone nearby searches for what you sell, the map results decide who gets the call. Here is how to earn your place there.

Custom software4 October 20267 min read

Spreadsheets and inboxes work until they don’t. Here is how to pick a CRM your team will actually use.

Advisory & managed4 October 20267 min read

Most attacks on small businesses are not sophisticated. A few basic habits stop the majority of them.

Advisory4 October 20267 min read

The cheapest software is the software you didn’t need to build. A good audit tells you which that is.